HARRISBURG, PA — Attorney General Josh Shapiro announced on February 10 his office is filing a lawsuit against JUUL Labs for violating Pennsylvania’s Unfair Trade Practices and Consumer Protection law and jeopardizing the health of Pennsylvanians, in particular the young people JUUL targeted with their products.

Attorney General Shapiro’s lawsuit calls for JUUL to cease sales of their products in Pennsylvania.
Shapiro’s suit alleges JUUL’s actions violated the law by strategically targeting young people with “kid-friendly” flavors, chemically enhancing the amounts of nicotine and its absorption rate in the products, and rushing to market before providing proof of the safety of their product. The complaint also alleges that the company is liable for not disclosing the health risks of JUUL products.

“JUUL knowingly targeted young people with tactics similar to the tobacco companies’ playbook,” said Shapiro. “There is no proof these e-cigarettes are safe, and until there is, we need to get JUUL products off shelves and out of the hands of young people. JUUL manipulated data to deceive consumers about the nicotine content of its products,” he said.